Our not so secret weapon. Meet Jo Bourjaily!
As a federally certified woman-owned business, Virgo Communications is owned and led by its president and CEO, Jo Bourjaily. Jo has been a key figure helping clients succeed in board rooms and editorial boards across the country. She earned her Bachelor of Arts (BA) in Journalism, Master of Arts (MA) in Advertising from Michigan State University, and a Master of Business Administration (MBA) from Walsh College. Early in her career she opened the Detroit Office of global PR firm Manning Selvage & Lee for DMB&B where she cracked a glass ceiling and won her first coveted Silver Anvil Award from the Public Relations Society of America (PRSA) for her successful launch work on the GM Master Card. It was the most successfully launched financial product in history. She also counselled Fidelity Investments, State Farm Insurance, and Claritan OTC during the same period.
Along the way she also served several divisions and multiple vehicles for GM and Ford.
As a Managing Director of Duffey Petrosky, she orchestrated the global expansion of the Michigan Economic Development Corporation and the award winning Jeff Daniels Upper Hand campaign. Her health care experience ranges from working with healthcare industry startups commercialized out of University of Michigan to all levels of national healthcare organizations like Ascension Health. In a business built on trusted relationships, Jo has earned the respect of CEO’s, reporters, and editors from coast to coast.